The situation
Temet International Oy is the world's leading developer and manufacturer of blast protection, CBRN protection and ventilation solutions. The company has been in business for more than 60 years, and its reputation rests on the ability to produce internationally respected, blast-proof solutions in which high-quality production is central.
The challenge
In the summer of 2023 a large project at Temet made production needs grow quickly. As a result of recent upheavals in the world situation, demand for Temet's civil defence shelter solutions grew considerably, and at the same time an urgent need arose for skilled production workers.
The solution
Wellpack stepped in quickly and tailored a recruitment strategy to match Temet's needs. Mass recruitment, targeted ad campaigns on Meta and Instagram, and close contact made the co-operation smooth and efficient from beginning to end.
“When finding skilled workers has been difficult, Wellpack has succeeded at it exceptionally well.”
The process
- 01
Mass recruitment: one campaign in which 70 new production workers were recruited in the summer of 2023.
- 02
Targeted ad campaigns on Meta and Instagram reached potential applicants precisely.
- 03
Close contact and quick reactions made the co-operation smooth at every stage of the recruitment.
Results
- 70
- Professionals recruited
- 425
- Applications received
- 230 000
- Campaign impressions
“Summer was a busy time at the Wellpack office. A huge number of people came to the Temet interviews, even though the season for summer job applications was already over. We managed to raise a lot of interest online in the jobs at Temet.”
Lessons
When demand grows quickly, recruitment has to scale in weeks, not months. Targeted recruitment marketing combined with a structured applicant path produces both volume and quality, and it takes no more of the recruiting company's time than a single job ad.
